Paid Social Media Lead to one of the biggest iGaming companies in Malta

Posted 17 August 2021
Job type Permanent
Agnes Kristoffersen

Job description


Our client is one of Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. Our client offers casino, live casino and sports betting, and operates two global and scalable brands.

Job Description

  • Plan and execute campaigns across social media channels.
  • Daily optimisation of paid campaigns to reach group KPI’s and targets.
  • Develop forecasts and strategies to optimize the competitive position and increase performance within Paid Social.
  • Identifying new opportunities of growth across various markets and social media channels.
  • Regular analysis and performance reporting to main stakeholders.
  • Provide recommendations and data-driven suggestions to Country Managers.
  • Work closely with other members of the Central Marketing team including Display, SEO, APP, PPC and Production teams.
  • Ensure that the technical infrastructure is in place to provide optimal tracking and reporting 
  • Drive strategies as well as guide data-driven tactical decisions in close to real time 
  • Responsible for monitoring, supporting and training junior staff within the company to a high standard 
  • Provide senior-level support around marketing strategies and tactical execution 
  • Part of the senior discipline team that develops and executes key projects across the group 
  • Proactively maintain high levels of up-to-date knowledge of best practices and strategies for social marketing in the organization and apply in the business where applicable


  • 3+ years of experience working in a similar role, ideally within the gaming industry
  • Advanced knowledge of Facebook Business Manager
  • Facebook Blueprint Certification is a plus but not required
  • Experience with Twitter and SnapChat platforms is a plus
  • Strong analytical mindset and focus on performance
  • Ability to work in a target-driven and fast-past environment
  • You are highly proactive, well-organized and analytical