Our client is one of Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. Our client offers casino, live casino and sports betting, and operates two global and scalable brands.
Job Description
Plan and execute campaigns across social media channels.
Daily optimisation of paid campaigns to reach group KPI’s and targets.
Develop forecasts and strategies to optimize the competitive position and increase performance within Paid Social.
Identifying new opportunities of growth across various markets and social media channels.
Regular analysis and performance reporting to main stakeholders.
Provide recommendations and data-driven suggestions to Country Managers.
Work closely with other members of the Central Marketing team including Display, SEO, APP, PPC and Production teams.
Ensure that the technical infrastructure is in place to provide optimal tracking and reporting
Drive strategies as well as guide data-driven tactical decisions in close to real time
Responsible for monitoring, supporting and training junior staff within the company to a high standard
Provide senior-level support around marketing strategies and tactical execution
Part of the senior discipline team that develops and executes key projects across the group
Proactively maintain high levels of up-to-date knowledge of best practices and strategies for social marketing in the organization and apply in the business where applicable
Qualifications
3+ years of experience working in a similar role, ideally within the gaming industry
Advanced knowledge of Facebook Business Manager
Facebook Blueprint Certification is a plus but not required
Experience with Twitter and SnapChat platforms is a plus
Strong analytical mindset and focus on performance
Ability to work in a target-driven and fast-past environment
You are highly proactive, well-organized and analytical
