As the Nordics Affiliate Manager, your role is to take ownership of the affiliate portfolio assigned to you, introduce new affiliates to the program and work collaboratively with other Affiliate Managers, your Affiliate Team Lead and the Head of Affiliates. Doing so successfully will ensure that the Affiliates program leads the way in terms of performance, reputation and integrity within the company and the online gaming affiliate space.
This role can be based from either our Malta or London office.
Key accountabilities of your role are: • Manage and expand the existing Nordic affiliate portfolio for all Nordic-facing brands, excluding Finland. • Regularly review affiliate acquisition activity to ensure it complies with relevant regulations and guidelines • Help create, plan and execute affiliate marketing acquisition, retention and reactivation campaigns to grow the Nordic affiliate portfolio • Monitor and analyse results of these campaigns, including weekly and monthly KPI reporting to your Affiliate Team Lead and other members as required • Provide timely and constructive responses to all inbound Nordic affiliate enquiries • Manage the monthly payment process for your affiliate portfolio and provide feedback on poorly performing accounts with suggestions about corrective actions to your Affiliate Team Lead • Help shape the affiliate budget for Nordics with input from the local Country teams, other affiliate team members and your Affiliate Team Lead • Monitor the marketing spend of individual affiliates and the Nordic affiliate portfolio in line with agreed budget targets • Deliver clear, concise and reliable reporting on all activity to key stakeholders • Work on projects that improve existing processes and help drive innovation within the affiliate program • Collaborate with other Affiliate Managers to ensure local best practice approaches are implemented globally • Work on projects that may impact other areas of the business as agreed and directed by your Affiliate Team Lead or Head of Affiliates • Attend industry events and keep updated on industry trends that impact on the program and the business • Perform market and competitor program research as required • Any other reasonable tasks necessary for you to carry out your role effectively and efficiently
Work closely with the following roles and teams:
Marketing Communications Manager to create email and social media communication plans that engage and delight our Nordic affiliate partners
Key Accounts Affiliate Manager to collaboratively ensure Nordic affiliate acquisition from these key accounts is delivered to agreed targets
Local Country teams to ensure all members are kept up to date with affiliate activities and that you are fully aware of what other acquisition and retention activity is happening in your market
Marketing Intelligence to optimise affiliate marketing performance and investment
Product Marketing teams to spread the word about our latest and greatest product features
Any other teams as and when required by the nature of your role
