- Work with campaign stakeholders to develop a buying strategy for each
- Campaign, including ad formats, user targeting, SSPs, bid strategy, etc.
- Set up and launch programmatic campaign buys, calculate and manage bids, win rates, and CPM goals, monitor live campaigns and adjust delivery to meet pacing goals, optimize toward CPI/CPA goals, and iterate on strategy as needed
- Communicate with third-party vendors to create custom audience segments and work with Programmatic Partnership Manager to monitor and adjust campaign inventory as needed to meet goals, as well as monitor and troubleshoot win rates across various exchanges.
- 2+ years experience within the field of programmatic media buying and campaign management in mobile advertising, with experience in arbitrating performance campaigns. (Especially in DV360, Taboola,Outbrain etc…)
- Strong skill set in data analysis and mathematics with deep knowledge of Microsoft Excel Knowledge of third-party ad serving technology, digital analytics tools, and reporting with real-time bidding experience
- Ability to prioritize and triage workflow according to the team and company's growing needs
- Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling a tough problem
- Entrepreneurial in the approach to media buying and able to think outside the box to come up with new solutions to improve the overall media buying efforts
- BS/BA in Marketing, Communications, Advertising, or related field
Desired Skills and Experience:
- Advertising, Mathematics, Performance Campaigns, Marketing, Media
- Buying, Data Analysis, Mobile Advertising, Microsoft Excel,
- Programmatic Media Buying, Campaign Management, Communications,
- Reporting, Ad Serving Technologies, Digital Analytics, Real-Time Bidding