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PPC & Facebook Ads Specialist to growing casino-client in Malta!
- Posted 05 May 2023
- LocationMalta
- DisciplineiGaming
- Reference36554
- Charlotte Kamlin
Job description
PPC and Facebook Ads Specialist to growing casino-client in Malta!
Do you live and breathe Google and Facebook Ads? Do you get that tingly feeling when lowering CPAs? Awesome! Then you might just be our next PPC / Facebook Ads Manager, responsible for implementing our SEM and Facebook Ads strategies.
Meet the client:
They are an online casino company that offers a wide range of games to players worldwide. Their goal is to provide a fun and engaging gaming experience while maintaining high standards of safety and security.
PPC/SEM-specific tasks
- Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Conduct keyword research and create targeted ad groups.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and display network.
- Manage Display network placement lists on AdWords and through other contextual advertising platforms.
- Monitor and administer web analytics dashboards and key reporting tools.
- Work with our marketing team to develop landing pages and ad copy.
Facebook Ads specific tasks
- Own the Business Manager setup and all parts connected to it.
- Manage and optimize our Facebook Ads campaigns and funnel strategies.
- Manage the strategy and setup of all paid campaigns.
- Set up and update custom audiences.
- Define a structured naming convention for ads and assets.
- Improve Facebook pixel performance (via Google Tag Manager), including setting up custom conversions, and making sure user data is tracked correctly.
General tasks include:
- Provide creative copy and graphical ad templates.
- A/B testing campaigns
- Report to management on project development, timelines, and results.
- Keep pace with industry trends and developments.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Work with our marketing team to develop landing pages and ad copy.
Requirements
- A proven track record of working with both Google and Facebook ads.
- Outstanding ability to think creatively, and identify and resolve problems.
- Extremely data-driven and a constant improver
- Fluent in written and verbal English
- Big plus if you speak Swedish
- A bonus if you speak Portuguese or Dutch
- Detail-oriented and able to cope with multiple tasks
- Be a nice person who fits in well with the team ☺
Duration and terms
- A competitive salary
- Working hours are generally Monday – Friday, but flexible in terms of ”Freedom under Responsibility”
- Location: Malta / SoHo Office