Our client is a fast-growing leading player within iGaming affiliation. Their mission is to help people make the right decisions in a complex iGaming World, through their digital brands. They want their brands to be independent, innovative and fast.
They are currently looking for a Head of Casino to manage their Casino sites. The right candidate will provide leadership in all aspects running his/her designated project. You will communicate with colleagues and other members across different teams to ensure the company’s vision is executed appropriately.
Result-focus, Strategic thinking, and a Can-Do attitude are essential in this role. Our client expects you to be well-versed in current trends and are looking to take your next step and join our journey.
The Head of Casino is responsible for the financial development (revenue development) of the Casino Brands and should develop a clear strategic plan on how to grow the sites (brand). The strategic plan should include action points and execution thereof. The Head of Casino should have a holistic vision on how to reach targets in the future and will work closely with the relevant Brand Managers and Content Writers. The Head of Casino should live and breathe our core values Winner Mentality, Teamplayer Heart and Playful Attitude.
Daily Tasks
Analyze and monitor web stats KPIs and make clear actions on how to improve them
Analyze and monitor competitors to ensure we are always one step ahead
Analyze rankings and liaise with SEO department to see if we need to change our SEO strategy to get more links to be one step ahead.
Analyze and evaluate operator conversion and traffic on the site to maximize conversion together with Head of Sales and other Head of Brands?
Manage content
Update brand/product with new functionality to grow past our competitors
Liaise with other departments to ensure brand product is world class in all departments, today and tomorrow.
Summary Objectives of the Role
Grow the brands/products with visit and leads
Improve the ranking of the brand/product in search engines
Always up to date on regulations
Updated research on the market, segment and competitors
Content research and always ensure that core pages and reviews are updated
Find promotions and campaigns to promote
Marketing and outreach of the brand product
Requirements
3 years proven track record of similar position and success in leadership positions
Exceptional project management and organization skills
Proven track record of analytical approach to online marketing
Strategic thinking
Problem-solving aptitude
Knowledge of technological trends to build strategy
Ability to conduct analyses and research within SEO, market trend and segment trends
Sense of urgency and a clear vision of the product going forward
Reporting
Reports directly to COO
Responsibility for all KPIs for the project, weekly and monthly follow-ups
