REMOTE in Malta - CRM Manager to fast-growing casino client

Posted % B% d,% Y% H:% M
Discipline iGaming
Johanna Kivimäki

Job description

The purpose of the job is to help shape up our CRM function and consequently ensure sharp and well targeted player communications. As a CRM manager you will be working closely with the Head of Marketing to foresee plan, create and optimize top quality campaigns whilst, enhancing the customers' journey.


  • Work with the Head of Marketing to create converting customized CRM campaigns for multiple geos and countries, including emails, push, SMS, tournaments and more;
  • Manage communication of campaigns across different channels including Email, SMS, on-site and push notification;
  • Plan, create, implement, and optimize the CRM marketing strategies, customer journeys and ad-hoc campaigns
  • Create customer marketing segments and matching customers’ life cycles including default funnels and localized promotional activities;
  • Liaison with other stakeholders and casino managers for display of games and promotions;
  • Perform analysis and provide market insights;
  • Work to provide additional marketing insights for CRM and customer segments, together with BI;
  • Define, analyze and provide outputs of the performance of CRM;
  • Identify key opportunities for improvement by using our own data, research and industry insights;
  • Develop and maintain an annual campaign calendar;
  • Perform quality control checks on the quality and content of all campaigns across different customer segmentation, browsers, device combinations and ensure sign off for all main languages;
  • Helping to drive the campaign planning in collaboration with relevant stakeholders;
  • Undertaking competitor analysis of current marketing activities and reporting on the findings;


  • Minimum four years of previous experience in CRM Marketing or advertising role within the iGaming industry
  • Proven track record of developing, implementing and driving multi-channel campaigns and campaign strategies based on an understanding of customer needs and customer profile
  • Professional solid experience in operating CRM tools, life cycles and in possession of high technical skills
  • Experience working with Fast Track platform is beneficial
  • Great organization, communication and analytical skills with high attention to detail
  • Fluent in English language
  • A team player