Our client is a fast-growing leading player within iGaming affiliation. Their mission is to help people make the right decisions in a complex iGaming World, through their digital brands. They want their brands to be independent, innovative and fast. They enable synergies. They nurture talent. They inspire confidence.
They are currently looking for a Brand Manager for their US site. The right candidate will provide leadership in all aspects running his/her designated project. You will communicate with colleagues and other members across different teams to ensure our company’s vision is executed appropriately.
This is a rare opportunity to head and lead the development of one of an established brand in the US affiliation market.
Result-focus, Strategic thinking, and a CanDo attitude are essential in this role. Our client expects you to be well-versed in current trends and are looking to take your next step and join our journey.
Responsibilities and Duties
Collaborate with stakeholders during the visioning and concept development of a product
Lead, manage and collaborate with cross-functional teams, business partners and stakeholder management for a product(s)
Assess value, develop cases, and prioritize stories, epics and themes to ensure work focuses on those with maximum value that are aligned with product strategy
Accountable for a created product(s), delivering in the product model and communicating the product needs with business partners
Responsibility for the KPIs of the project
Possess a fundamental understanding of end-to-end customer experience integration and dependencies
Draft key objectives, strategies and apply the data for a product to make business decisions
Act as an ambassador for the product internally and externally, and as the primary technical contact for queries related to the product
Develop appropriately detailed specifications for product features so that they are clearly understood by the development teams
Work with development teams to ensure that they understand the vision for the product and are designing great features for our partners
Create and maintain the Product Backlog
Clearly communicate the Business Requirements to the team
Look out for market trends and get feedback from stakeholders or customers
Developing and adapting the product vision
Writing new user stories
Doing release planning
Observing, learning about and analyzing the market
Observing, learning about, contacting and analyzing customers and end-users of the product
Keeping in touch with every stakeholder of the product regularly
Sharing insights throughout the company regarding the product (micro-blogging, blogging, internal conferences, etc.)
Requirements
3 years proven track record of similar position and success in leadership positions
Exceptional project management and organization skills
Proven track record of analytical approach to online marketing
Strategic thinking
Problem-solving aptitude
Knowledge of technological trends to build strategy
Ability to conduct analyses and research within SEO, market trend and segment trends
Sense of urgency and a clear vision of the product going forward
Key results
Effective and groomed backlog
Effective Operating Organization & talent development
World-Class Program & Project Execution
Efficient Delivery of Services (Quality, Low cost)
Efficient and Effective Solution Delivery Process
Promote Continuous Improvement
Detailed weekly reporting to management team
Continuous updating and improving dashboards for all KPIs
Own all KPIs and have a clear vision on how to grow them on all markets and sites.
Have the right “yes we can” attitude
Beneficial
Understanding of budgets and business-planning
Very good understanding of online marketing and SEO
Good understanding of sports betting and more segments/vertical the company operates in, both from a technical and product vision
Reporting
Reports directly to Head of Casino/COO
Responsibility for all KPIs for the project, weekly and monthly follow-ups
